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Marketing Objectives
We understand the importance of analyzing your current performance to identify areas of improvement and optimize your marketing efforts. Through a comprehensive evaluation of the market, we aim to provide valuable insights that will ultimately boost your return on investment ROI .
PPC Marketing
Our proposals aims to enhance your online presence and drive customer acquisition through a comprehensive, tailored Google Ads strategy. Leveraging our extensive experience and expertise in performance marketing, we will address your unique challenges and meet your specific objectives.
Our Objectives
Our primary marketing objective is to attract targeted traffic through various advertising strategies. We will focus on leveraging Google Ads to create pay-per-click PPC campaigns. Additionally, we can implement retargeting campaigns to enhance audience retention and provide SEO support to improve organic search rankings. Given the competitive nature of the advertising market, we will employ key strategies to gain a competitive advantage.
Relevant Audiences
We tailor each and every campaign to be relevant to the targeted audiences. Relevant audiences are critically important in Google ads for several reasons:
Increased Conversion Rates: Targeting relevant audiences ensures your ads reach users who are more likely to be interested in your services.
Cost Efficiency: By focusing on relevant audiences, you can avoid wasting budget on users who are unlikely to convert.
Improved Ad Performance: Ads shown to relevant audiences typically achieve higher click-through rates CTR. Higher CTRs contribute to better quality scores (more on that below), which can lower your cost per click CPC and improve ad placement.
Personalized Marketing: Relevant audience targeting allows for more personalized and tailored marketing messages. This can increase user engagement and build stronger connections with potential clients.
Quality Score
Maximizing the quality of score of an advertisement can lead to better ad placements and lower costs. Google assesses how closely your ad matches the intent behind the userʼs search query. It ensures that your ad is relevant to the keywords you are bidding on.
Name Brand
This ad-group will naturally have a high-quality score and make it more expensive for the competition to use your name to trigger sponsored ads
Conversion Tracking
Conversion tracking is a fundamental aspect of Google Ads that provides critical insights, supports optimization efforts, and ensures that your advertising efforts are effectively driving business results.
Accurate Performance Measurement: Provides a clear picture of how your ads are performing in terms of driving valuable actions.
Cost Efficiency: Helps optimize ad spend by focusing on strategies that yield the highest conversions.
Improved Campaign Strategies: Enables data-driven adjustments to enhance overall campaign effectiveness.
Enhanced User Insights: Offers valuable information about user behavior and preferences, aiding in the creation of more targeted and effective ads. Changes to the website code is required to setup conversion tracking.
Optimizing advertising campaigns to increase the ROI
Optimizing the performance of campaign keywords is crucial for the performance of the entire marketing objective
Geographical Targeting
Geographical targeting allows us to reach potential clients in your area. This increases the likelihood of engagement and conversions.
Higher Engagement: Ads are more likely to attract clicks and conversions when they are relevant to their location.
Enhanced User Experience: Users receive ads that are pertinent to their local context, improving their overall experience.
Efficient Budget Use: Focuses your ad spend on the most relevant and profitable areas, ensuring better use of your marketing budget.
Competition Analysis
Our insights report gives us valuable information about how your ads are performing in relation to the competitors participating in the same auctions. The report includes the following metrics:
Impression Share: The percentage of total impressions your ads receive compared to the total possible impressions in your market.
Average Position: Your average ad position compared to your competitors.
Overlap Rate: How often your ads and those of a competitor are shown simultaneously.
Position Above Rate: How often a competitor's ad appears above yours when both are shown.
Top of Page Rate: The percentage of your impressions that appear at the top of the page above the organic search results.
Outranking Share: How often your ad ranks higher than a competitors ad, or if your ad appears when theirs does not.
By leveraging these tools and metrics, we can gain a better understanding of the competitive landscape and make informed decisions to enhance the performance of your Google Ads campaigns
OUR MARKETING PLANS
Please contact us with any questions. These packages do not include any ad spending.
STARTER PACKAGE
great way to get started
$895 / month*
*+ $595 One time setup fee. This includes:
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Keyword research
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Competition research
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Budget analysis
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Campaign creation
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Campaign testing
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Ad level creation
✅ Monthly Google Ads Maintenance
✅ Keyword Analysis
✅ Ad spend Optimization
✅ Monthly conference calls with Google Account Representatives
Popular Add-On:
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Landing Page Creation ($150)
REMARKETING PACKAGE
retain your audience
$990 / month*
*+ $990 One time setup fee. This includes:
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Keyword research
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Competition research
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Budget analysis
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Campaign creation
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Campaign testing
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Ad level creation
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Remarketing Account Setup, Social Media
✅ Monthly Google Ads Maintenance
✅ Keyword Analysis
✅ Ad spend Optimization
✅ Monthly conference calls with Google Account Representatives
✅ Facebook Business Page Creation
✅ Instagram & Facebook Remarketing Campaigns
✅ Google Remarketing Campaigns
SEO PACKAGE
retain your audience & grow your market
$1295 / month*
*+ $1089 One time setup fee. This includes:
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Keyword research
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Competition research
-
Budget analysis
-
Campaign creation
-
Campaign testing
-
Ad level creation
-
Remarketing Account Setup, Social Media
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Google My Business Page Setup
✅ Monthly Google Ads Maintenance
✅ Keyword Analysis
✅ Ad spend Optimization
✅ Monthly conference calls with Google Account Representatives
✅ Facebook Business Page Creation
✅ Instagram & Facebook Remarketing Campaigns
✅ Google Remarketing Campaigns
✅ Complete Website Maintenance
✅ SEO Optimization
✅ Website Content Updates
✅ 24/7 Uptime Monitoring
GET IN TOUCH
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